Design & Development

Website design is a complex job whose ultimate task is to gain an impressionable, transparent, easy-to-use website, which will be useful both for our clients and their future users as well.

In order to achieve all of this, it takes a lot of planning, researching, obtaining (producing) content before starting to work on the actual website.

STEPS IN MAKING WEBSITES

Idea

The starting idea is the foundation for beginning any job and is so for creating websites as well. In order to set in motion any kind of job, it takes a lot of research, planning, knowledge and resources and it is impossible to create a successful website without these elements. How successful your website is going to be, depends a lot on the previously stated steps in whose realization we are at your disposal.

ELABORATION OF AN IDEA

From the starting idea to setting in motion the creation of a website, there is often not much left in the final version (version available to the public) of the website. If the following steps are elaborated in advance: starting idea, resources, target groups and technical demands, there is going to be less wandering and the goal will be easily achieved – a useful and usable website.

THE ANALYSIS OF COMPETITIVE WEBSITES

There is an enormous amount of websites on the internet and it is highly possible that something similar to your idea already exists. In any case, a quality and thorough research of competitive websites (websites that deal with the same or similar work as yours) is the best way to get an insight into all of their pros and cons but to also get the necessary knowledge and ideas that you can use when making your website.

MAKING THE STRUCTURE OF THE WEBSITE

The organization of the website can be a demanding job, especially in cases of bulky websites with a large number of various contents. The majority of websites has a homepage and a contact page, and the space between that is necessary to fulfil in the most logical way possible. A good practice is to avoid unnecessary clicking on menu items and links, i.e. the visitor should be brought to the desired page in two, mostly three steps. In the cases with a lot of various contents, it is necessary to perform their categorization, i.e. to organize them in meaningful categories and sub-categories.

WORKING ON THE CONTENTS

Texts, images and videos are basic contents of the majority of websites. During the writing of texts, but also in choosing images and uploading videos, it is necessary to be guided with the moral Content is King, i.e. the most beautiful and attractive websites will not be interesting to the user if their contents are uninteresting, of poor quality and outdated. It is necessary to write short, concise texts, with adequate illustrations or images and mandatory to take care of the spelling and grammar. In most cases, it is required to write shorter texts (sidebar, summary) which are the core, essence, after whose reading the user feels the need to read the whole article. The quality and uniformity of images used, and their format will greatly contribute to the visual experience of your website.

DESIGN

Only after making the structure of the website and getting the majority of the contents needed, you can start the designing of the website itself. The first step is to make a scheme of characteristic pages (for which special software is used) with the positions of characteristic elements (menus, banners, logos, textual content, illustrations…) after which we transition into the designing in one of the graphic tools - Adobe Photoshop or Illustrator.
There is a basic division of websites based on their content: corporation, portfolio, e-commerce, magazine/blog… and based on the design: clean-simple/reduced, creative, dark, typographic, so-called single-page (the whole website is one long page whose parts are seen with the help of a menu), retro and many more.

THE ANALYSIS OF WEBSITE PROTOTYPES ON THE INTERNET AND THE FINAL DESIGN FINISHING AND FUNCTIONALITY

Before any website is officially put up for use, a prototype is made, i.e. a completely functional and designed test version on our server, on which tests are performed and which serves for the clients to follow our work and participate in it.

During its many years of work, GART CREATIVE has decided (after several years of developing its own CMS) for WordPress, the leading Open Source CMS. There are many reasons for this choice:

EASY TO USE

WordPress enables full content control from the administrative point of view, and the majority of content can be, with great ease and minimum technical knowledge, maintained even from the frontend. The easy making of user accounts with different privileges enables for one website, or certain parts of it, to be administered by multiple people (employees).

THE POSSIBILITY OF EXTENDING WITH DIFFERENT COMPONENTS

A large number of specialized companies produce tools (extensions, plugins) for WordPress, whose usage extends their basic functionality and practically have no limits. GART uses extensions of renowned companies whose products are proven on the market and have a large number of satisfied customers.

STABILITY AND SECURITY

The enormous WordPress community of programmers is constantly working on the development, removal of flaws and increasing of WordPress security which makes it a reliable source.